The Industry Hustle: Jaret Gassett aka JG
In our new series “The Industry Hustle,” where he highlight young industry players that’s behind the scenes making moves and making things happen for your favorite artists.
Today, we want to highlight a Memphis, TN 23-year-old by the name of Jaret Gassett, known as JG or PaperRouteJG. This Claflin University graduate, is behind the marketing for Young Dolph’s Paper Route Empire label, which includes handling marketing for artists like Key Glock, Kenny Muney, Jay Fizzle, Big Moochie, and more ( JG handles some of the booking for their shows also and also tries to get their faces on different platforms). JG is known for taking pride in the business he handles for the artists. We ask JG what inspired him, he says “I’m inspired by my grandmother Minnie Pearl Bell, before she passed away in 2015 I
was always looking up to her and how she really stood on family and providing for the people that you love and I always wanted to follower her steps and I still am to this day and everything she ever taught me sticks with me to this day and that’s how I am who I am today.”
This young marketeer is putting the artists under the PRE label in the right eyes and does a good job at it. Check out some his work via his Instagram ( @iamjg4 ) and Twitter ( @PaperRouteJG4).